Gurman also provides an update on the long-rumored M2 refresh of the Mac Pro. Based on the specs Young shared, it looked like Apple was planning to update the Studio Display with its ProMotion technology. As MacRumors points out, display analyst Ross Young tweeted in October that the company was preparing to release a monitor with a 27-inch mini-LED panel in the first quarter of 2023. It’s unclear if Apple’s slate of new monitors could include a Studio Display refresh. He adds that the updated Pro Display XDR could ship after the M2 Mac Pro arrives (more on the computer in a moment). Details on the upcoming screens are sparse, but Gurman suggests they’ll incorporate built-in Apple Silicon chipsets like the Studio Display, which features a dedicated A13 Bionic processor. According to Bloomberg’s Mark Gurman, Apple is developing “multiple new external monitors,” including a refresh of its 32-inch Pro Display XDR from 2019. It's not that Apple can't do it, it's that Apple is more likely to put its resources into creating new markets, like AR glasses or watches with new health capabilities," said Greengart.Apple fans disappointed by the Studio Display could soon have a few more options from the company. "An Apple television would necessarily be a high end product, and it is not clear that Apple would be able to meaningfully change the upgrade cycle, which is very long. The problem is that consumers don't upgrade their TVs often enough, and those cycles are considerably longer than that for iPhones. But if Apple can leverage some of the best features of its Pro Display XDR and trickle them down into a set for early adopters, it could give the current TV giants a run for their money. Yes, building a display for pros is definitely not the same thing as building a TV for consumers. Samsung should be first to market with its 75-inch The Wall Micro LED TV later this year, which will also come in a 146-inch version for commercial use. "TVs are mostly a commodity product with orders of magnitude less margin than a product like the Pro XDR and with requirements that don’t need anything like that display quality."īaker added that the costs of making a 65-inch panel with the Apple Pro Display XDR's tech would be astronomical.Īpple is investigating other screen technologies, including Micro LED, which is emissive like OLED but delivers a brighter picture without the worry of burn-in over time. I don’t think Apple needs to go that big to make a splash, but it could certainly compete on the high end with LG with a blue LED-powered Apple TV.īut just because Apple could make a TV, that doesn't mean it will.Īpple clearly has lots of talents in the display space but building a great monitor is not the same as being in the TV business, said Stephen Baker, vice president of industry analysis at NPD. Just this week LG put its first 88-inch 8K OLED TV on sale, which will reportedly cost around $42,000 in South Korea. Apple wants to show its Apple TV+ content in the best possible light - literally - and there is no better way to do that than with a super premium smart TV of its own. A 6K panel wouldn’t make sense for consumers, but I could see Apple making the jump to 8K for a large TV and offering a lower-cost 4K TV with some of the same innovations in this pro-level display. Seeing the Pro Display XDR in person made me wonder where Apple could take this technology next. "Apple's video engineers are superb, as evidenced by the uniquely specified panels used in the iPad and iPhone, never mind the Pro Display XDR, which appears to be competitive with reference monitors at a fraction of the price," said Avi Greengart, lead analyst at Techsponential. Plus, the Apple Pro Display looked brighter than Sony’s monitor. The sky and clouds looked more realistic on Apple’s display. Sony’s professional OLED monitor, a BVM-X300 V2 that costs over $25,000, delivered overly warm hues in a landscape shot. The Apple Pro Display XDR also offers a P3 wide color gamut and 10-bit colors, which means pros get more than 1 billion colors. (Image credit: Although Apple's Pro Display XDR is designed for creative pros, Apple could bring some its innovations to high-end TVs.
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